THE IMPORTANCE OF KEY RETAILERS

Seasoned developers know the characteristics of the trade area that suit the type of shopping centre they want to build. Until developers know what key retailers they can obtain, they can only make assumption of the type or size of centre that may be feasible.​​For example, if the top volume supermarket chain operating in the area is not represented in the vicinity of the proposed centre and that chain is interested in striking a deal with the developer, then a certain pattern of success can be projected with some confidence.​​Only someone well versed in understanding the dynamics of leasing a shopping centre will be able to resolve the selection of key retailers. For the proposed shopping centre, the strength of the key retailers interested in the selected site typically determines the size, character, and success of the centre.​​Our team at McARTHUR Retail Development Specialists have assisted several developers across the region in best positioning their development and promoting them to key retailers.​