September 16, 2022
With the emergence of new types of shopping centres and retail clients, the market study is not as simple as it once was. What was once primarily a quantitative study of retail space needs has now become heavily qualitative, relying on specialized lifestyle demographics and consumer behaviors in the rapidly evolving digital age. In all situations, however, the developer must be sure that the market can absorb the increase in retail space that is being proposed.Success may require providing a new shopping centre type, a more up-to-date merchandising mix, a more current design concept, and stronger tenants. Measuring a project's market potential is the first exploratory step in determining the feasibility of a shopping centre.We at McARTHUR Retail Development Specialists have conducted extensive market research studies across many countries.
