About :
AlWadi Abha is a transformative mixed-use development designed to revitalise the city by celebrating Abha’s Aseeri identity and natural landscape. Anchored by a restored wadi system, the masterplan weaves together heritage, cultivated terraces, and public spaces into an immersive urban experience. The project spans five vibrant districts offering high-end residences, retail, hospitality, cultural institutions, and entertainment. As a Vision 2030 flagship, it positions Abha as a leading cultural and eco-tourism hub in southern Saudi Arabia.
Our Role:
- Discovery Program Definition and Brief Alignment
- Brand Alignment
- Retail Market Competition Analysis
- Ideation – Concept Design
- Retail Program
- Leasing and Brand Strategy Guidelines